Every American knows of, or at least has heard of the Super Bowl. Every American is also familiar with the sport of football, being that it is popularized as an American sport. The Super Bowl is one of the biggest events of the nation each year. It is an annual championship game within the NFL in the United States. Whether you are a sports fan or not, the Super Bowl draws attention to a majority of the U.S. in many ways.
America has always seemed to be considered America's favorite sport. So being that football is a big deal in America, this is one of the first aspects as to why the Super Bowl is an even bigger deal. In addition to this, if you are a sports fan then you would be familiar with the excitement that comes with a championship game. To win a championship game entails earning a championship title, deeming a team or athlete the best of the best. With the Super Bowl being the biggest televised sports event of the year in the United States, it also brings opportunities for entertainment and advertisement.
Media and marketing are growing industries that have taken over a lot of the society we live in; something like the Super Bowl is a great business opportunity. It offers the chance for sponsorships, ads, and commercials that will be seen by millions of people across the nation. For this reason, the Super Bowl generates an extreme amount of money for the marketing that goes into it. For example, this year it cost $4.5 million just for a 30 second spot of air time alone. Even more goes into things such as celebrity appearances, sponsorships for players and teams, music licensing, and more. This means that the ads seen on t.v. during this game are expensive, and well thought out. Because of this it has achieved a reputation of having entertaining commercials worth watching. The saying "If you're not paying, you're the product." has some truth to it being that the people make the product. A product is nothing if people don't buy it, and in this case, people buy their way to the Super Bowl in attempt to make their product.
Every year during the Super Bowl there is a performance during the halftime show as well. Famous musicians such as Michael Jackson, Beyonce, and Paul McCartney are some well known examples of past years performances. This widens the Super Bowl's audience with having some viewers tune in just to see some popular music being played and how their favorite artists perform.
With the amount of money that goes into the Super Bowl, let alone sports in general, it makes you wonder what is really important in America. America's society has become one full of media and marketing. Everywhere you go you're bound to see advertisement in some way. It's so common now though that we don't even realize how much it is around us. Something as traditional as an annual sports game has almost become more about business than about the original intent of a championship game. Of course, the amount of money that goes into something as irrelevant as football compared to the medical and financial problems around the world is unfair. However, in the culture we live in where everywhere you go you're trying to be bought in some way, the Super Bowl is what makes the money and that's what our society seems to revolve around: money.
With the Superbowl drawing attention to real sports fans, and those who may just be watching for the widely known popular commercials that will be showing, or the famous halftime show, it becomes an event. This championship game everyone is familiar with becomes a celebration that people join in regardless of how big a football fan they may be. The Super Bowl may seem to be a giant business scheme generating millions of dollars but it has still always been an American tradition a majority of America still participates in today.
No comments:
Post a Comment